Campus Sexual Assault
The Abaunza Group directed the social media campaigns around the stirring documentary on campus sexual assault, The Hunting Ground.
In September 2013 we coordinated the release of the music video for Til it Happens to You, the theme for the film, written by Diane Warren and performed by Lady Gaga for the documentary.
Broken on Huffington Post, the video was covered in more than 500,000 articles in press and online. Hollywood Reporter covered a letter from the rape victims featured in the film to Lady Gaga and Diane Warren, telling of the personal impact of the song on their lives: Hollywood Reporter: Rape Survivors Pen Letter to Lady Gaga, Diane Warren for Song “Til it Happens to You”